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Welcome to the Working With Sellers Training Hub Your central place for the Working With Sellers 16-Week Listing Process Series; including class recordings, worksheets, scripts, handouts, checklists, and seller-focused training resources. This hub was created to help agents understand the full listing process from the first seller conversation through pricing, preparation, marketing, negotiation, inspections, appraisal, closing, and post-closing follow-up. Agents can use this page to review each class, download the materials, and put the training into action with real sellers.
Welcome to the Working With Sellers Training Hub
Updated Weekly This training hub is updated each week with new class recordings, worksheets, scripts, checklists, and seller-focused resources. Check back regularly for the latest materials and newly added tools.
Updated Weekly
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About the Working With Sellers Series The Working With Sellers 16-Week Listing Process Series is designed to help agents become more confident, prepared, and professional when working with homeowners. This series walks agents through the complete seller process; from lead generation and the first conversation to pricing, listing preparation, marketing, showings, offers, inspections, appraisal, closing, and client follow-up. The goal is to help agents better understand what to say, what to do, what forms and systems to use, how to guide sellers, and how to protect the transaction from avoidable problems.
About the Working With Sellers Series
What Agents Will Learn
- How to create seller opportunities through prospecting, referrals, open houses, social media, past clients, and sphere relationships
- How to handle the first seller conversation and ask better discovery questions
- How to prepare for a listing appointment with confidence
- How to explain pricing, market position, condition, competition, and seller expectations
- How to prepare a seller for photography, showings, marketing, buyer feedback, and offers
- How to review offers and help sellers understand price, terms, contingencies, inspections, financing, appraisal, and closing timelines
- How to manage inspections, repair requests, attorney review issues, appraisal concerns, and transaction details
- How to stay organized, communicate professionally, and guide the seller from listing to closing
What Agents Will Learn
The 16-Week Listing Process Program
What We Will Cover
- Seller Lead GenerationCreate more seller opportunities through your sphere, past clients, referrals, open houses, online activity, and local market conversations.
- The First Seller ConversationLearn what to say when a homeowner reaches out, how to ask the right questions, and how to determine the seller’s motivation, timeline, and expectations.
- Preparing for the Listing AppointmentBuild a repeatable pre-listing process so you arrive prepared, organized, and confident.
- Pricing Strategy and Market PositionUnderstand how to explain comparable sales, competition, condition, location, market timing, and pricing strategy.
- The Listing PresentationLearn how to present your value, explain the process, answer seller questions, and earn the listing with professionalism.
- Seller Paperwork and Listing DocumentsReview the forms, disclosures, listing agreement, MLS requirements, and office file items needed for a complete seller file.
- Preparing the Home for MarketHelp sellers understand repairs, cleaning, staging, photography preparation, access, showing instructions, and launch timing.
- Marketing the ListingReview how to position the property through MLS, photography, descriptions, social media, email, open houses, agent outreach, and buyer exposure.
- Showings, Feedback, and Seller CommunicationLearn how to manage showings, gather feedback, communicate market response, and keep sellers informed.
- Price Adjustments and Market CorrectionsUnderstand how to discuss activity, feedback, days on market, competition, and when a price adjustment may be needed.
- Reviewing Offers With SellersLearn how to help sellers compare price, financing, deposits, contingencies, closing dates, inspections, and overall offer strength.
- Negotiation StrategyHelp sellers respond to offers, counteroffers, buyer requests, multiple-offer situations, and difficult negotiation moments.
- Attorney Review, Inspections, and Repair RequestsReview the common issues that arise after contract acceptance and how to help keep the transaction moving.
- Appraisal, Financing, and Closing PreparationUnderstand appraisal issues, lender timelines, title, certificates, final walkthrough, utilities, and closing preparation.
- Final Walkthrough, Closing, and Post-Closing Follow-UpGuide sellers through the final steps and create a strong post-closing experience that leads to future referrals.
- Building a Repeatable Seller BusinessTurn the full listing process into a repeatable system for future seller clients, referrals, reviews, and long-term business growth.
The 16-Week Listing Process Program
Guest Expert Sessions Throughout the series, selected classes may include short guest expert conversations to help agents better understand common seller-side issues that can affect a transaction. Topics may include home inspections, lead-based paint, environmental concerns, well and septic issues, mold, sewer inspections, and other property-related matters that agents should understand when guiding sellers. These sessions are designed to help agents ask better questions, prepare sellers more effectively, and recognize when a licensed professional or attorney should be consulted.
Guest Expert Sessions
How to Use This Site For each class:
- Watch or review the class recording.
- Download the corresponding worksheet or resource.
- Review the scripts, checklists, or action steps.
- Apply the lesson to one current or future seller opportunity.
- Track your progress and questions.
The goal is not just to watch the training. The goal is to build a repeatable seller system you can use in real listing situations.
How to Use This Site
Build Confidence With Sellers Working with sellers requires preparation, communication, pricing knowledge, market awareness, negotiation skill, and steady follow-up. You do not need to master everything at once. Start with the class that matches where you are in the seller process, review the material, and apply one step at a time. The more prepared you are, the more confident your sellers will feel. Prepare well. Communicate clearly. Protect the process. Serve the seller.