Prospecting / Century 21 Alliance

Chapter 1: SOI Is the Heart of Your Business

Class Overview In this class, we cover why your sphere of influence is the heart of your real estate business and how to begin building consistent, relationship-based prospecting habits.

In this session, Bob Latigona teaches real estate agents why their Sphere of Influence is the foundation of a strong real estate business. Agents will learn how to stay visible, valuable, and referable with the people who already know and trust them.

What You Will Learn

  • Why your sphere of influence is the foundation of your real estate business
  • Why agents lose business when they fail to stay in touch
  • How to identify the people already in your world
  • How to organize your contacts into A, B, and C categories
  • How to identify your Top 25 referral relationships
  • How to begin simple, relationship-based follow-up

Class Recording Watch the full Chapter 1 training session below. After watching, download the workbook and complete the action steps.

Class Resources Use the resources below to review the class, complete the workbook, and put the training into action. Download Chapter 1 Workbook

Action Steps Complete these steps after watching the class:

  1. Write down your first 25 sphere contacts.
  2. Add them to your CRM.
  3. Segment your list into A, B, and C categories.
  4. Send 5 personal messages.
  5. Schedule your first follow-up block.

Action Steps

Back to Summer of Prospecting Go to Chapter 2