Prospecting / Century 21 Alliance

Chapter 2: Your One Link Real Estate Hub

Class Overview In this class, Bob Latigona teaches real estate agents how to create one simple online hub where their sphere can find them, follow them, contact them, search for homes, access resources, and refer them with confidence. Agents will learn how a Linktree-style real estate hub can make their business easier to share, easier to remember, and easier to access. This class focuses on turning scattered links, social profiles, search tools, contact information, and client resources into one organized system that supports prospecting, follow-up, visibility, and referrals.

What You Will Learn

  • Why every agent needs one simple online hub for their real estate business
  • How Linktree helps your sphere find you, follow you, contact you, and refer you
  • What links and resources should be included in your real estate hub
  • How to organize buyer resources, seller resources, home search links, market updates, and contact information in one place
  • How to use your one-link hub in social media, email, text messages, open houses, and follow-up conversations
  • How a simple resource hub makes you easier to remember, easier to share, and easier to refer

Class Recording Watch the full Chapter 2 training session below. This class explains how to use a Linktree-style real estate hub to organize your most important links, resources, contact information, and home search tools in one simple place.

Class Resources Use the resources below to review the class, complete the workbook, and put the training into action. Download Chapter 2 Workbook

Action Steps Complete these steps after watching the class:

  1. Create or update your Linktree-style real estate hub.
  2. Add your professional photo, name, brokerage information, phone number, email, and social media links.
  3. Add your key real estate buttons, including Search Homes, Market Updates, Buyer Resources, Seller Resources, Client Reviews, and Let’s Connect.
  4. Add your town-specific home search links from the 30 Towns in 30 Days system.
  5. Add your hub link to your social media profiles, email signature, text message templates, and marketing materials.
  6. Send your new hub link to at least 10 people in your sphere with a short personal message.
  7. Review your hub once a month to make sure all links, contact information, and resources are current.

Action Steps

Back to Chapter 1 Back to Summer of Prospecting Go to Chapter 3