Class Overview In this class, Bob Latigona teaches real estate agents how to create a simple, repeatable prospecting campaign built around town-specific home search links. Agents will learn how to choose local towns, build custom search links, and use them to stay visible, create engagement, and start more real estate conversations. This class shows how the 30 Towns in 30 Days system helps agents post with purpose instead of guessing what to say online. By focusing on local market areas and giving people something useful to click on, agents can position themselves as neighborhood resources, generate inbound interest, and create a long-term prospecting system they can use again and again.
What You Will Learn
- Why local search links are a simple way to create real estate conversations
- How to choose 30 towns, neighborhoods, or market areas to feature
- How to create town-specific home search links for buyers and homeowners
- How to use those links in social media, email, text messages, Linktree, and follow-up conversation
- How to turn clicks, comments, and replies into real prospecting opportunities
- How to use local focus, consistent visibility, and useful information to become more referable
Class Recording Watch the full Chapter 3 training session below. This class explains how to use the 30 Towns in 30 Days system to create town-specific home search links, share them with your sphere, and turn local interest into real estate conversations.
Class Resources Use the resources below to review the class, complete the workbook, and put the training into action. Download Chapter 3 Workbook
Action Steps Complete these steps after watching the class:
- Choose your first 30 towns, neighborhoods, or local market areas.
- Create a home search link for each town or market area.
- Organize your links in one place so they are easy to find, copy, and share.
- Add your town search links to your Linktree-style real estate hub.
- Post or share one town search link per day for 30 days.
- Send selected town search links directly to people in your sphere who may have a connection to that area.
- Track clicks, comments, replies, and questions so you can follow up and start conversations.
Action Steps
Back to Chapter 2 Back to Summer of Prospecting Go to Chapter 4