Class Overview In this class, Bob Latigona teaches real estate agents how to use weekly market updates as a simple, repeatable prospecting system. Agents will learn how to share useful local market information with their sphere so they can stay visible, build trust, and create more real estate conversations. This class shows agents how to move beyond random posting and start using local, timely, and helpful market information as a reason to reach out every week. By choosing one town, pulling a few important numbers, explaining what those numbers mean, and following up with people who engage, agents can turn market knowledge into conversations, referrals, and long-term business.
Class Overview
What You Will Learn
- Why weekly market updates give agents a consistent reason to stay in touch
- How to turn local market information into useful prospecting content
- Why your job is not just to report numbers, but to explain what those numbers mean
- What information to include in a simple weekly market update
- How to use weekly updates with buyers, sellers, past clients, referral partners, landlords, tenants, and investors
- How to share one market update across social media, email, text, your online resource hub, and in-person conversations
- How to track replies, comments, direct messages, requests, and follow-up opportunities
Class Recording Watch the full Chapter 4 training session below. This class explains how to create a simple weekly market update using local data, plain-English interpretation, and a clear next step. Agents will learn how to choose a town, collect three to five key market numbers, explain what those numbers mean, share the update across multiple platforms, and follow up with people who respond or show interest.
Class Resources Use the resources below to review the class, complete the workbook, and put the training into action. Download Chapter 4 Workbook
Action Steps Complete these steps after watching the class:
- Choose one town, neighborhood, or local market area for your first weekly market update.
- Pull three to five simple market numbers, such as active listings, new listings, under contract homes, recently sold homes, or days on market.
- Write one plain-English takeaway that explains what the numbers mean for buyers, sellers, or homeowners.
- Create one weekly market update post using the town, the numbers, your takeaway, and a simple call to action.
- Share the update on at least two platforms, such as Facebook, Instagram, LinkedIn, email, text, or your online resource hub.
- Send the update directly to five people in your sphere who are connected to that town or market area.
- Track replies, comments, direct messages, questions, and follow-up opportunities in your CRM.
Action Steps
Back to Chapter 3 Back to Summer of Prospecting Go to Chapter 5